4 Things to Consider Before Opening a Pet Business.
Opening a pet business can be a rewarding venture. But many people underestimate the hard work that lies ahead.
Here are four key considerations before starting your pet business:
1. Passion: Ensure that you have a genuine passion for and knowledge about pets. Running a pet business requires an understanding of animal behavior, health, care & people skills. Your passion will drive you to provide the best services and create a positive environment for pets and their owners. A recent SCORE article outlined that 33% of small business owners reported working in their business more than 50hrs a week!* If you plan on being one of those owners who is active in their business, enjoying what you do is key.
2. Zoning, Permits & Regulatory Compliance: This may come as a surprise, but many municipalities have very strict rules as to where a pet business can set up shop. Typically, Zoning regulations have been outlined for many years prior to you searching for the perfect location, and cities usually put up a fight when you try to change them. This is one of the reasons why many pet businesses are located on the fringes of the city. Many new business owners are shocked by how long it takes to find the perfect location that isn’t rejected by the city. Most neighborhoods regardless of their desire to utilize a business like yours don’t want them next door. Think all day barking and in and out traffic. The bottom line is to research and comply with all legal and regulatory requirements for your pet business. This may include obtaining the necessary permits and licenses, adhering to zoning and building regulations, and ensuring compliance with animal welfare laws. Consult with your local animal control, regulatory agency and seek advice from an expert.
3. Business Planning and Finances: Develop a solid business plan that outlines your objectives, target market, pricing, marketing strategies, and financial projections. Determine your startup costs, ongoing expenses, and projected revenue. Consider factors such as staffing, supplies, equipment, marketing, insurance, and any specialized services you plan to offer. Create a financial plan that allows for contingencies and accounts for initial business growth. Define your target market and determine the specific services you will offer. Consider the needs of pet owners in your area and identify any gaps in the market. Decide whether you will focus on a particular pet type (dogs, cats, birds, etc.) or offer a broader range of services. This will help you tailor your business to meet the demands of your target audience effectively. Remember, labor & rent will be your largest expenses. Many pet business owners don’t create enough runway to loose money for the first 6-12months of their business opening.
4. Staffing and Training: Pet businesses have begun to adapt their businesses to take advantage of the technological advances, but the pet industry as a whole is still very much a people business. Customers typically will not leave their pet with someone they don’t trust and have a relationship with. The labor is at an all time high, and that creates an added barrier to entry. You need to hire a competent and compassionate staff who have experience and knowledge in pet care. Ensure they are trained in handling different types of pets, administering medication, recognizing signs of distress or illness, and providing a safe and engaging environment. You will have to develop clear protocols and standard operating procedures to maintain consistency in service quality. Many business owners underestimate the time constraints and costs associated with hiring a competent staff. Plan ahead and start looking at what other challenges local businesses are having in your area with hiring to ensure you have the staff to run your business.
Building a successful pet business requires careful planning, a solid understanding of the market and regulatory hurdles. But most importantly a commitment to providing exceptional pet care and customer service. Owning a pet business can be extremely financially rewarding, but please consult an expert before you go at this alone. Currently Wildpaw Consulting offers a FREE 1-hour consultation to discuss your needs! Check out our contract page for more information.
*SCORE Article: HERE